Sanrio’s popular character Aggretsuko will premiere globally as a Netflix original series in Spring 2018.
Sanrio’s popular character Aggretsuko will premiere globally as a Netflix original series in Spring 2018
TOKYO, JAPAN 7 December 2017 - Netflix, the world's leading internet entertainment service, today announced its latest addition to its original series slate: Aggretsuko. An animated series produced by Fanworks and featuring a character originally created by Sanrio—known as the creator of Hello Kitty—will premiere globally as a Netflix original series in spring 2018.
Retsuko is a 25-year-old red panda who is an office associate in the accounting department of a trading company in Tokyo. All she wants is to do her job and get through the day, but when frustrations reach a boiling point, she vents through death metal. Originally introduced to the world in a series of short sketches airing on TBS (Tokyo Broadcasting System), the characters of Aggretsuko (whose Japanese title is literally translated as “Aggressive Retsuko”) have found a steadily growing fan base throughout the world. The Netflix Original series will be presented in ten 15-minute episodes and will follow Retsuko’s trials and tribulations as she looks for ways to quit her company, befriends co-workers, and even finds romance.
“Aggretsuko may be a uniquely Japanese show, but the frustration it taps into—not to mention the joy of venting—is universal,” said Rob Roy, Vice President of Content Acquisition. “We’re excited to partner with Sanrio in bringing it to a global audience.”
Written and directed by the multi-talented Japanese creator Rarecho (Yawaraka Tank), who also voices Retsuko’s death metal interludes, Aggretsuko is co-produced by Sanrio, TBS and Fanworks (Lulu & Lolo: Tiny Twin Bears).
Aggretsuko will launch globally on Netflix in spring 2018.
Sanrio is the global lifestyle brand best known for pop icon Hello Kitty and home to many beloved characters including Chococat, My Melody, Badtz-Maru, Keroppi, and Gudetama. Sanrio was founded on the ‘small gift, big smile®’ philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that inspire unique consumer experiences across the world. Today, Hello Kitty’s legendary breadth of products is available in over 130 countries and in retail locations including department, specialty, national chain retailers and Sanrio boutique stores. To learn more about Sanrio, please visit www.sanrio.com and follow on Facebook, Instagram and Twitter - @sanrio, @hellokitty