The Minimalists: Less Is Now

The film’s title was inspired by the popular maxim “Less is more,” popularized by architect Ludwig Mies van der Rohe (1886–1969), who used this aphorism to describe his design aesthetic; his tactic was one of arranging the necessary components of a building to create an impression of extreme simplicity. The Minimalists have reworked this phrase to create a sense of urgency for today’s consumer culture: now is the time for less.