Helping Netflix Members Get More from Their Mobile Data Plans
As consumers increasingly watch video over mobile networks, Netflix is constantly exploring ways to give members more control over their Netflix experience. That’s why we will soon introduce a data saver feature designed for mobile apps.
The data saver feature will provide members with more control over their data usage when streaming on mobile networks, allowing them to either stream more video under a smaller data plan, or increase their video quality if they have a higher data plan. We’re on track to make it available to members sometime in May.
We believe restrictive data caps are bad for consumers and the Internet in general, creating a dilemma for those who increasingly rely on their mobile devices for entertainment, work and more. So in an effort to protect our members from overage charges when they exceed mobile data caps, our default bitrate for viewing over mobile networks has been capped globally at 600 kilobits per second. It’s about striking a balance that ensures a good streaming experience while avoiding unplanned fines from mobile providers.
This hasn’t been an issue for our members. Our research and testing indicates that many members worry about exceeding their mobile data cap, and don’t need the same resolution on their mobile phone as on a large screen TV to enjoy shows and movies. However, we recognize some members may be less sensitive to data caps or subscribe to mobile data plans from carriers that don’t levy penalties for exceeding caps. As we develop new technologies, we want to give all our members the choice to adjust their data consumption settings based on their video preferences and sensitivity to their ISPs data overage charges. We’ll provide more details as we get closer to launch.
Anne Marie Squeo is a member of the Netflix communications team.
More from the Company Blog
Since we went global in January, we’ve had increased interest in how we deliver a great Netflix viewing experience to 190 countries simultaneously. We achieve that with Netflix Open Connect, our globally distributed CDN. Read More
Receive Company Blog Updates
Enter your email to receive alerts whenever new posts are added.
Uh oh. Something's gone wrong.
Welcome to the club!
Your email was successfully added to our list. Look for your first email alert soon!